Essay on A Life Changing Experience - 984 Words

First day of the rest of my life, my stomach is in knots and I can’t seem to do anything with my hair. I have all my pens, papers, notebooks and other miscellaneous items stuffed into my brand new blue book bag. My mother is down stairs on the patio drinking her morning tea watching the world wake up. I gave my brand new shoes a quick shine, checked my hair about three more times each time finding something new wrong. Mother yells at me from down stairs. â€Å" You’re going to miss the bus!† The bus! I can’t believe my ears. I can’t show up to high school on my first day by riding the bus. I was scared I needed my mother to drive me to school. Somehow knowing my mother was going to be there part of the way made it a little bit easier†¦show more content†¦The first day of high school went over with a blast. My classes were just fine and my teachers were supreme. Everyone was just so nice and friendly. I only cried once when I couldn’t find any of my classes. The bell had rung everyone scattered off to his or her assigned rooms, everyone except me. I was stuck in the middle of the courtyard trying to figure out the school mapping system. Frustrated and embarrassed I broke down in tears and ran to the nearest restroom. The day continued from that point on a happy note. I could not wait to get home to tell my mother all about my day. As the dismissal bell rung, I hurried off to find the right bus to go home. I was frightened that I would get on the wrong bus and end up on the other side of town. Uneasy I asked four different people where bus 647 was parked. As I entered the bus I recognized familiar faces of those from my junior high. Some friendly and some not so nice. I took my place in middle of the bus and glanced out the window watching the trees and cars go by. As the bus grew closer to my stop I became more and more giddy with excitement. I could not wait to tell my mother about my new adventure. As soon as the bus was out of sight, I ran all the way home with a huge smile on my face from ear to ear like a Chester cat. As I ran down the street I noticed shattered pieces of glass all over the road and a chunk on the street lawn missing. It looked as if a huge bull dozer rodeShow MoreRelatedLife Changing Experience886 Words   |  4 PagesA Wonderful Life Changing Experience Kimberly Manuel American InterContinental University Life Changing 2 Abstract This essay is a major part of my life, and it means the world to me. So I want to share my experience of me getting married and/or being married. I will be informative with how it came to where I am today of being married and how I have learned from prior mistakes that was made in my life. 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How Social Skills And Personal Attributes Help First Year...

This essay will examine how social skills and personal attributes help first year university students in the way to academic success. Glogowska, Young and Lockyer (as cited in Richardson, King, Garrett Wrench, 2012, p.88) noted that many first year students decide to leave university as the consequence of health issue and academic challenges. Concern that academic skills are not enough for students to deal with the problem of transition period and students need more skills and abilities to reach their academic goals. This essay argues that in general that in the transition to university, students will face many problems that academic skills cannot help. It also points out that social skills and personal attributes are required to succeed university. For example, students need communication skills as forms of social skills and the capability of time managing, stress controlling and organizing. In the period of transition to university, first year students appear to have different challenges. As early studies, health and study issues were identified as two examples of challenge in first university year. According to Douglas et al. (as cited in Richardson, King, Garrett wWrench, 2012, p.88) â€Å"great opportunity for personal growth and learning is overshadowed by the poor health behaviors and negative health outcomes†. This idea is briefly understood that the problems of first year in university seems to be too hard for students to deal and as a consequence, students tend toShow MoreRelatedEarly Childhood Teacher And A Psychologist1525 Words   |  7 Pages â€Æ' Item Title Page 1. Introduction 3 2. Job Description 7-5 2.1. Early Childhood Teacher 4 2.1.1 Tasks 5 2.1.2. Personal Requirements 5 2.1.3. Education and Training 5 2.2. Psychologist 5-7 2.2.1 Tasks 5 2.2.2. Personal Requirements 6 2.2.3. Education and Training 7 3. My Personal Skills, Attributes and Values 7-8 3.1. 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Dsm-Iv Criteria for Anorexia Nervosa Free Essays

Anorexia Nervosa DSM-IV Criteria for Anorexia Nervosa A) Refusal to maintain body weight at or above a minimally normal weight for age and height. Weight loss leading to maintenance of body weight less than 85% of that expected; or failure to make weight gain during period of growth leading to body weight less than 85% of that expected. B) Intense fear of gaining weight or becoming fat even though under -weight. We will write a custom essay sample on Dsm-Iv Criteria for Anorexia Nervosa or any similar topic only for you Order Now C) Disturbance in the way one’s body weight or shape is experienced undue influence of body weight on self -evaluation or denial of the seriousness of the current low body weight. DSM-IV) The Diagnostic and Statistical Manual contains 3 eating disorders Anorexia Nervosa Bulimia Nervosa and Eating Disorder Not Otherwise Specified. Although Anorexia Nervosa (AN) will be the focus of this report it is worth noting the 3 disorders are very similar and in fact Eating Disorder Not Otherwise Specified is the name given to the disorder when only 1 criterion for AN is missing for example if a patients weight loss is still in the normal range despite significant weight loss or if a patient still menstruates. Bulimia Nervosa is when the patient excessively over-eats and purges but does not experience significant weight loss. (Franco 2012) Main Symptoms The main symptom is extreme thinness that has no medical cause and usually a pre-occupation with food. AN seems like a physical illness when in fact it is a psychological one. Heart-rhythm disturbances digestive abnormalities bone density loss anemia and hormonal and electrolyte imbalances are the most common physical symptoms and in severe cases organ failure can lead to death. The patient will very rarely present to the Doctor for treatment alone due to denial of having a problem being an intrinsic part of the illness. Young patients will often be taken to the Doctor by a concerned parent with the usual symptoms being a sudden withdrawal from family or friends and a lack of interest in formerly enjoyed activities as well as significant weight loss. (Phillips 2010)Bulimia and AN go hand in hand with many overlapping symptoms such as disordered thinking. Up to 50% of patients with AN develop bulimia and a smaller percentage of patients who are initially bulimic develop AN. † (Franco) AN sufferers have an extremely distorted perception of themselves. Where others may see a once beautiful girl wasting away the patient may perceive that she is succeeding at looking after herself and has enormous self -control that others lack. (Watters 2010) Men or boys who have AN tend to have other psychological problems while women and girls are more likely to be perfe ctionist and displeased with their bodies. Dryden-Edwards 2012) Bio-Psycho-Social Factors AN is the most obvious physically but attempting to treat just the biological symptoms will have little long term effect. Studies suggest social factors are what cause AN and indeed AN is little known in non-industrialised countries that do not subscribe to a Hollywood ideal of beauty which is easy to see is unattainable by the average person due to the unrealness of it. Not even the celebrities look like their on-screen personas in real life thanks to photo shopping and professional make-up artists. It’s good to see Australian teen magazines are helping their target audience develop a healthy body image by having something called â€Å"a reality check alert†. If the magazine is sent a celeb picture that has already been re-touched they will print a little disclaimer next to it reminding their readers it’s not natural. A healthy body image is the first step to preventing AN and Bulimia. Edward Shorter a medical historian working today believes that illnesses like AN â€Å"are a culturally agreed-upon expression of internal distress’. Richard Gordon writes in Eating Disorders-Anatomy of a Social Epidemic â€Å"Individuals with pre-existing mood or anxiety disorders or a whole host of under-lying psychopathologies or developmental vulnerabilities histories of sexual abuse or familial concerns with weight control may be pre-disposed to adopting such culturally sanctioned behaviours as modes of managing unbearable levels of distress. † (Watters 2010) This means that social factors are probably the most important aspect of why this particular illness developed but the propensity to develop a culturally specific disorder came from psychological issues. This does not make the illness any less real or deserving of medical care just that practitioners need to develop a care plan based on a holistic approach and recognise that the starvation is secondary to psychological issues. The quotes are not meant to downplay the role body image has in the illness but there may be more at stake than poor body image that the sufferer has poorly defined feelings of inadequacy that find a culturally recognised home in AN. AN has the highest incidence of suicide than any other mental illness and sufferers are 32 more times likely than average to commit suicide. Butterfly Foundation) Past Treatment Anorexia-type symptoms began presenting to doctors in adolescent girls during the 1850’s at the height of the Hysteria epidemic. At first it was a strange manifestation of the well -known women’s illness (well known at the time-it has disappeared from the medical canon today) but by 1860 it was becoming common for young women to starve themsel ves. In 1873 the model for AN that we would recognise today became well known but with the name Hysterical Anorexia. Treatment was usually hospitalisation with Doctors reporting being perplexed that their patients did not seem to want to get well. Treatments in the 1970’s tended to conform to the medical model with enforced hospitalisation and force feeding. (Watters 2010) Today’s Treatment Today individual and family counselling is just as important as nutrition education. Many sufferers display perfectionist tendancies so Cognitive Behavioral Therapy seems to be the most effective treatment in helping sufferers understand their irrational thought patterns. The average patient suffers from AN for 7 years and while 5% of the population may have AN at any time the illness has a 15%-20% mortality rate (Butterfly Foundation) which makes it the highest mortality rate of any mental illness so early detection and treatment is essential for a positive prognosis. Significant Behaviours One of the hardest behaviours for family and friends of sufferers to understand or come to terms with is the patients preoccupation with food but refusal to eat it. The sufferer shows signs of being compulsive when it comes to food working out how many calories each portion of food contains and devising a diet and slavishly sticking to it and punishing themselves if they eat too much for example an unplanned piece of birthday cake. AN sufferers are often addicted to exercise and will exercise up to 6 hours a day. AN sufferes necessarily have to lie to family and friends about their behaviour and this can create another level of strain on the patient as they are often high achievers and â€Å"good girls† and in fact sufferers redominately come from the middle and upper socio-economic classes and more often than not have high levels of academic success. (Dryden-Edwards 2012) Personal Qualities and Professional Skills As a case worker one needs to be prepared to work with family and friends of your client in a way that you may feel conflicts with confidentiality issues. The important thing is keeping your client alive while helping her find a psychiatrist or psychologist who can help her get to the bottom of the underlying issues. A lot of patience will be required on a personal level and if you feel the impulse to grab your client and shake her and cry â€Å"why won’t you eat dammit† perhaps a little research won’t go astray. The otherside to that is not to become too emotionally involved. Hopefully her family and friends are a strong support but otherwise find out about support groups for your client but beware the â€Å"pro-ana† groups’ that are trying to turn an illness that claims many beautiful young people and turn it into a lifestyle choice. 1225 words References and Bibliography â€Å"Mum Please Help† Phillips Karen Webster Irina MD. Clearview Books 2010. â€Å"Crazy like us- The Globalization of the American Psyche† Watters Ethan. Free Press 2010 â€Å"Case Studies in Abnormal Psychology† Oltmanns Thomas F. Neale John M. Davison Gerald C. John Wiley Sons 2003 â€Å"Anorexia Nervosa† Dryden Edwards Roxanne MD http:www. medicinet. com Retrieved 10/11/2012 â€Å"Eating Disorders† Franco Kathleen N. http: www. clevelandclinicmeded. com Retrieved 10/11/2012 â€Å"DSM-IV Diagnostic Criteria for Anorexia Nervosa† Taken from DSM-IV http: www. medicalcriteria. com Created 3/7/2005 Retrieved 10/11/2012 www. butterfly foundation. com Site dedicated to education about Anorexia How to cite Dsm-Iv Criteria for Anorexia Nervosa, Essay examples

Marketing Communication Plan for a New Burger Hut- myassignmenthelp

Question: Discuss about theMarketing Communication Plan for a New Burger Hut. Answer: Environmental Analysis As is with all industries, the business environment plays a key role in either its success or utter failure (Wood, 2011). Various forces, both external and internal, affect thebusiness outcome and their consideration is crucial in the formulation of any strategic plan (Freisner, 2011). Burger Hut, a strong member of the fast food industry, is party to these market forces. The launch of the The Burger Daddy is aided by strategic analysis of how to work these forces for a successful product rollout and marketing.The marketing environment comprises the macro, micro, and internal environments. PESTEL The macro environmentis best quantified by a PESTEL analysis, which is broken down into Political, Economic, Social, Technological, Environmental and Legal factors (Yksel, 2012).Apart from sales and other internal factors, external factors also affecta firms profitability and growth(Gillespie, 2007). Political factors The fast-food industry is often at the mercy of emerging trends. The current healthy living trend that has fueled rise to theemergence of similarly themed restaurants and a pickiness in the consumer market. Public health institutions have also taken up the mantle to advocate for choosing healthier lifestyles amongst their respective citizens leading to an even greater popularization of the same. Policies in some regions require industry players to indicate the calories in their products openly. Extension of this to import and export authorities could infringe on what some countries allow into their borders and what is disallowed (Gupta, 2013). Fast food outlets like Burger Hut could put this into consideration and look into incorporating healthier options for their consumers and regulation of both new and existing products to ensure compliance with any political requirements in their external markets. Trading agreements between Burger Hut and their current operating markets are equal ly as important. With thehiring of personnel comes employment regulation policies which differ between states and countries, legal issues and environmental legislation. Economic factors Economic factors drive the supply and demand relationships in the market, with businesses remaining susceptible to inflation, fluctuating exchange rates, cost of living and wage rate (Jurevicius, 2013). In countries where fast food outlets are present, they offer convenience and are a necessity to many. They are a preferred purchase as they are either ready-made or easy to make. Depending on market location and prevailing policy, factors such as taxation, interest charged on food and how much consumers are willing to spend go a long way in dictating economic options and opportunities available in the industry. Burger Hut must analyze the economicimplications of the The Burger Daddy to the company. Social factors Consumer preference cause shifts in fast food trends with health and lifestyle trends becoming the major focus in many countries (Rothaermel, 2015). This extends to snacks and beverages and all others. There is a rise in consumption of organic and whole foods as people are now keen and prefer options with low calories. The societys perspective on health has greatlyevolved. Media, both tradition and electronic, has played a part in the formulation of this perception. Social factors are likely to affect the market of Burger Huts new tasty burger.After enforcing effective cognitive component through launching the new burger, Burger Hut will be able to affect the consumers feelings and emotions towards the burger and restaurant. Technological factors The fast-food industry relies heavily on technology for convenience and customer service. Firms in the industry such as Burger Hut interact with technological factors as they interact with customers and advertise their products. With the advent of the internet and social media, customer service has greatly evolved as online ordering becomes the norm (Ho, 2014). Burger Huts strategy to launch the The Burger Daddy will be directly affected by technological factors in the environment as the company advertises the product and interacts with its diverse customer base. Environment factors There has been growing pressure from relevant governing bodies for firms to adopt greener business approaches.Governments have set out rules and regulations that impose strict standards that all firms are expected to comply with. Benefits of adopting a green approach range from environmental preservation, proper waste management, and customer loyalty. Burger Hut must be innovative in its sustainability approach as they launch their new burger. Legal factors The law is important in standardizing and controlling various activities. In the fast food industry, main aspects affected by laws are related to nutritional value, packaging, marketing, waste management, and the quality of food (Nestle, 2013). Burger Hut must ensure that the launch of the The Burger Daddycomplies with all relevant laws. SWOT Environmental factors that are not directly within an organizations control constitutes the micro-environment. These factors include competitors, suppliers, stakeholders, and consumer trends (Helms Nixon, 2010). The microenvironment is often analyzed using the Strength, Weakness, Threats, and Opportunities (SWOT) analysis. Strengths One of the main strengths possed by Burger Hut is in their brand awareness and catchy advertisement campaigns This makes it easier for the restaurant to communicate the new product to consumers and inform them of the new burger.The Burger Daddy is tailored to meet the consumer trends in the market. Burger Huts strategy to diversify its products serves to strategically position the company in the consumer market by providing demographically adapted menus. Weaknesses Burger Hut needs to improve on their healthy food choices to keep up with the competition and achieve their organizational goal (Hollensen, 2015).The company has in the past experienced negative publicity due to their unhealthy menus. Burger Hut must enforce appropriate measure to alleviate their weaknesses. Opportunities Opportunities that exist for Burger Hut as a result of theintroduction of the new burger include the possibility to expand their menu to capitalize on an emerging consumer trend in the market. Furthermore, marketing campaigns to the launch the new burger could increase sales of Burger Hut due to increased brand awareness. The new burger could be tailored to address an emerging consumer trend in the market. Threats Among the major threats facing fast food restaurants is the health concerns associated with high-calorie foods. Burger Hut also faces threats from strong and established competitors such as Burger Hut and MacDonalds. Rules and regulations requiring governing the fast food industry may affect the launch of the new burger. Marketing Communication Objectives These are objectives formulated by a firm with the intention to continuously create brand awareness over time. Market communication objectives aim to persuade the consumers while reinforcing the brand preference consistently. The objectives that Burger Hut aims to achieve in their marketing during the launch of their new burger include increasing awareness, changing consumer attitudes, influence purchase intent, and drive brand migration. The fast food restaurant will use a tri-component attitude model in launching the new burger. The model which is composed of cognitive, afffective, and conative components serves to aid in successfully launching the new burger. The cognitive component involves informing consumers of the products exixstence. This will be achieved through leveraging the restaurants strengths and brand awareness by enforcing advertisement and personal selling campaigns. The affective component aims to change the consumers feeling towards the product. The final part of the tri-component model aims to drive consumers into the action of buying the Big Daddy. Brand Awareness A brand awareness objective is especially effective when introducing a new product into the market or launching a new company. The objective aims to inform people of the existence of the specific product or company. Brand awareness activities include Tv commercials, print advertisements, broadcast among others (Andreyeva, Kelly Harris, 2011). For a successful brand awareness campaign, it is important to use a catchy slogan repetitively. During the launch of The Burger Daddy,' Burger Hut the marketing team must ensure that the marketing campaigns reach the largest target audience possible. The burger must be memorable and appealing to the consumers. This strategy serves to accomplish the cognitive component of Burger Huts tri-component attitude model. Consumer Attitudes Another crucial objective when communicating marketing campaigns is to alter the consumers perspective on a company or its products (Rosenheck, 2008). This is especially important for Burger Hut so as to mend their damaged image as a result of the negative publicity they faced sometime back. The consumers attitudes may be changed by use of commercials aimed to portray the companys efforts in providing quality consumer services, environmental preservation, charity works and other activities (Ajzen, 2008). Burger Hut must enforce appropriate strategies to influence the consumers attitudes before launching The Burger Daddy.'After informing customers of the new burger, the next task in the tri-component attitude model is to appeal to their feelings and emotions towards the burger. Purchasing Intent An organization can influence the consumers preference and motivation to buy their products through persuasive advertising. This method of advertisingportrays your products and services as better and superior to the competition (Lee et al., 2011). It is important to identify and focus on the consumers purchase triggers. Ceratin things attract consumers to select one product over another. Burger Hut can run a commercial which shows a hungry student looking for an affordable, tasty, and wholesome meal while hurrying off to class. The students after eating The Burger Daddy makes it to class on time completely satisfied. Brand Migration In order to poach customers from the competitors, Burger Hut can enforce measures to convince consumers toswitch to the The Burger Daddy.' The can be achieved by using comparative advertisement showing why Burger Huts products are better than the competitors (Bronnenberg, Dub Gentzkow, 2012). Since customers already purchase similar products, it provides Burger Hut with the simple task of convincing them to crossover. Both purchasing intent and brand migration complete the tri-component attitude model of Burger Hut by achieving the conative aspect through driving consumers into the action of buying the burger. Marketing Communication Strategy Marketing awareness aids in the development of brand awareness, meaning that product information is translated into perceptions about its attributes and market position (Willson Gilligan, 2012). Market communication is used by businesses in customer base retention and cementing relationships for consumers and suppliers alike. Come up with an effective strategy with several marketing communication components. Business can reach large consumer audiences by either targeting certain markets or just mass market appeal (Lang Heasman, 2015). Direct communicationto consumers is brought about by personal selling, as is the case in a retail setting. Direct marketing alleviates the need for third parties, examples being direct mails and product catalogs. During sales, consumers are provided with the incentive to buy products or more products than they would normally do. A variety of marketing communications strategies are often madeutilized by businesses. Consumer trust is imparted by company owners using personal stories as an origin for the business. Businesses should clearly present products. They should be able to set themselves apart from the competition. Testimonials highlight a business and its products value. Advertising Today, the media is one of the most powerful tools. It remains the predominant source of information regarding all matters in almost all nations. It has an immense influence on the peoples beliefs and opinions and has helped shape a lot of peoples thoughts and inclinations. Most consumers tend to believe information disseminated by the media compared to that heard by word of mouth from friends and family. That makes the media a valuable information tool. Burger Hut, therefore, aims to utilize an advertising to market its new burger, The Burger Daddy.'Advertising relates to print media, television broadcasts, and commercials. Advertising is among the most effective ways to communicate a message and influence the decisions of consumers. Burger Hut can utilize an advertising system suitable for the The Burger Daddy burger. In their advertisement campaigns, Burger Hut should concentrate on the advantages the customers get by buying the new burger.This marketing campaign is expected to re ach a large number of consumers by utilizing daily newspapers, billboards, catchy Tv commercials at strategic hours, and through the radio. Personal Selling and Sales promotion According to Ferrell, Johnson Ferrell (2007), personal selling is a marketing strategy whereby the employees of an organization ore used by to promote specified products by using their product knowledge, appearance, and attitude to influence a consumers perception of a product. Personal selling and sales promotion modes of communicating in the Burger Huts media strategy will be implemented at each of their numerous branches. The Burger Daddy burger will be promoted in all Burger Hut restaurants at point-of-sale.Serving attendants will be under instructions to casually suggest the new burger to customers. This will further be complemented by a flashy menu aimed at attracting the attention of the consumer. The Burger Daddy burger will be offered at a discount for a few months after its launch. This sales promotion strategy will help alleviate the risk of customer reluctance to try out the new burger. Burger Hut will also embark on an aggressive campaign to advertise a buy one get one free offer depicting the burgers as police partners. Branding Maclnnis, Park Priester (2014) describe branding as away through which a business makes a promise to its customers. Branding is a very important marketing communication strategy to any organization. A product or company brand is the first thing a person perceives about a product or organization when they think about it. This image continuously evolves with the consumers behavior. The main purpose of branding is differentiating a companys products or services from those of the competitors. Burger Hut must, therefore,enforce a creative and appealing branding strategy that portrays Burger Hut and the Burger Daddy burger as the only solution to their hunger and taste needs.This strategy will be enforced by Burger Huts logo and slogan. The new burger is expected to be a success judging from the opinions of a few selected consumers interviewed during a market research activity by the marketing team. Evaluation and control methods Raith (2008) defines performance measurement a process of accumulating and utilizing data related to an organization or individuals in the organization. Organizations enforce performance measure to track their progress and ensure they meet the pre-set goals and objectives (Merchant and Van der Stede, 2007).The main areas of performance measurement are marketing and sales, research and development, and most importantly customers. Burger Hut uses aneffectiveness measurement or outcome measures strategy in point-of-sale information collection and tracking online consumer habits.The marketing team of Burger Hut collects information on customer satisfaction and response to the new burger through activities and processes such as a client feedback system. Measures are then taken to improve operational performance and enhance a positive customer satisfaction feedback.After measuring the performance of the burger, the final step in Burger Huts service delivery process is monitoring and evalua tion. Burger Hut monitors the response to the burger based on social media traffic, volume of sales, and market share. 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