Essay on A Life Changing Experience - 984 Words

First day of the rest of my life, my stomach is in knots and I can’t seem to do anything with my hair. I have all my pens, papers, notebooks and other miscellaneous items stuffed into my brand new blue book bag. My mother is down stairs on the patio drinking her morning tea watching the world wake up. I gave my brand new shoes a quick shine, checked my hair about three more times each time finding something new wrong. Mother yells at me from down stairs. â€Å" You’re going to miss the bus!† The bus! I can’t believe my ears. I can’t show up to high school on my first day by riding the bus. I was scared I needed my mother to drive me to school. Somehow knowing my mother was going to be there part of the way made it a little bit easier†¦show more content†¦The first day of high school went over with a blast. My classes were just fine and my teachers were supreme. Everyone was just so nice and friendly. I only cried once when I couldn’t find any of my classes. The bell had rung everyone scattered off to his or her assigned rooms, everyone except me. I was stuck in the middle of the courtyard trying to figure out the school mapping system. Frustrated and embarrassed I broke down in tears and ran to the nearest restroom. The day continued from that point on a happy note. I could not wait to get home to tell my mother all about my day. As the dismissal bell rung, I hurried off to find the right bus to go home. I was frightened that I would get on the wrong bus and end up on the other side of town. Uneasy I asked four different people where bus 647 was parked. As I entered the bus I recognized familiar faces of those from my junior high. Some friendly and some not so nice. I took my place in middle of the bus and glanced out the window watching the trees and cars go by. As the bus grew closer to my stop I became more and more giddy with excitement. I could not wait to tell my mother about my new adventure. As soon as the bus was out of sight, I ran all the way home with a huge smile on my face from ear to ear like a Chester cat. As I ran down the street I noticed shattered pieces of glass all over the road and a chunk on the street lawn missing. It looked as if a huge bull dozer rodeShow MoreRelatedLife Changing Experience886 Words   |  4 PagesA Wonderful Life Changing Experience Kimberly Manuel American InterContinental University Life Changing 2 Abstract This essay is a major part of my life, and it means the world to me. So I want to share my experience of me getting married and/or being married. I will be informative with how it came to where I am today of being married and how I have learned from prior mistakes that was made in my life. And I will also tell how our love for eachRead MoreLife Changing Experience Essay566 Words   |  3 PagesLife Changing Experience About one year ago I had a life changing experience, a trip to a little town called Kerry on the outskirts of Dublin, Ireland. It was the most beautiful place that I have ever seen. Being in the presence of such beauty helped me see life from a different perspective. I was just going to be happy, appreciate what I have, be open-minded, not take anything for granted, and love everyone and everything. When I came back from Ireland I was truly happy, nothing couldRead MoreLife Changing Experience Essay1012 Words   |  5 Pages My life changing experience all began on June 3, 2014 when I was a Freshman in high school and things weren’t going the best. Struggles through high school are very common but for me I dealt with things I couldn’t even handle. I struggled relentlessly all through high school and with my home life as well , but I was never prepared for what happened that summer when I was 14. Growing up everyone argues and fights with their parents, some don’t even have functioning relationships with their parentsRead MoreLife Changing Experience In My Life867 Words   |  4 PagesIt was one life-changing experience I was seven years old when I became grateful for the things that I had. I remember packing for this big trip my parents were planning for a year now. I precisely recall my mother telling me to go through my closet and pick clothes I did not use to give away, I didnt know why, but I didnt ask, I just did it. As the day got closer I remember my parents had accumulated a great amount of things to give away. I quite didnt understand why they were gathering so manyRead MoreBuddhisms Life Changing Experience1788 Words   |  8 PagesBuddhism is a life changing experience that can help people change their life for the better as it creates a happier and healthier environment. By the end of this summer I will have been a Buddhist for over four years now and I can honestly say that it has made an enormous impact on my life. I have become a less stressed and more relaxed person from applying the Dharma basic principles to my everyday routine. Dharma has helped create my own enlightenment path to eliminating my anger and transgressionRead MoreMy Life Changing Experience1007 Words   |  5 PagesFrom time to time I relive this part of my life with an ashamed perspective. It all begins to come back to me on the morning of December 16th, I awoke after a sleepless night of exercising, flushing my system with water and with mixed emotions about even prayed. I went through this because four nights previous I had raved it up at a party smoking a copious amount of weed. This I consider to be my life changing experience. Generally speaking Ive always been a good kid with high morals and couldntRead MoreBuddhisms Life Changing Experience1876 Words   |  8 PagesBuddhism Buddhism is a life changing experience that can help people change their life for the better as it creates a happier and healthier environment. By the end of this summer I will have been a Buddhist for over four years now and I can honestly say that it has made a huge impact on my life. I have become a less stressed and more relaxed person from applying the Dharma basic principles to my everyday routine. Dharma has helped me create my own enlightenment path to eliminating my anger and transgressionRead MoreLife Changing Experiences Of Change In My Life1163 Words   |  5 PagesThere are hundreds of experiences that have had some sort of impact on my life. Some are very small and some are much more life altering. Although, these life changing events do not happen often, they happen to everyone. I have had a few major, life changing occurrences in my lifetime, some are good and some are not so good. One of them that stands out the most to me and has impacted me the greatest is someth ing everyone experiences at some point in their lives. For me, it was on October 20th, 2015Read More Divorce is a Life Changing Experience Essay1253 Words   |  6 Pages Divorce: a personal life changing experience   Ã‚  Ã‚  Ã‚  Ã‚  With this ring I thee wed†¦. For better or worse, for richer or poorer†¦. Traditionally, two people speak these words on their wedding day, the day that two become one, the day that two people begin a life together and share an unbreakable union. This may be so in some cases but not all. Divorce among Americans is rampant. In society today divorces are as common as marriages themselves. Couples meet, date, fall in love, marry, and have childrenRead MoreCollege Is A Life Changing Experience For Students1334 Words   |  6 PagesStudents Should Live in Dorms College is a life changing experience for students. College is a new environment for most students and comes with lots of challenges. Things such as the increased difficulty of academic work and not being around the same social groups as a student was before college can make the transition very difficult. One of the best things a student can do to help with this transition is to live in a campus residence hall. Students should live in dorms because of the community

How Social Skills And Personal Attributes Help First Year...

This essay will examine how social skills and personal attributes help first year university students in the way to academic success. Glogowska, Young and Lockyer (as cited in Richardson, King, Garrett Wrench, 2012, p.88) noted that many first year students decide to leave university as the consequence of health issue and academic challenges. Concern that academic skills are not enough for students to deal with the problem of transition period and students need more skills and abilities to reach their academic goals. This essay argues that in general that in the transition to university, students will face many problems that academic skills cannot help. It also points out that social skills and personal attributes are required to succeed university. For example, students need communication skills as forms of social skills and the capability of time managing, stress controlling and organizing. In the period of transition to university, first year students appear to have different challenges. As early studies, health and study issues were identified as two examples of challenge in first university year. According to Douglas et al. (as cited in Richardson, King, Garrett wWrench, 2012, p.88) â€Å"great opportunity for personal growth and learning is overshadowed by the poor health behaviors and negative health outcomes†. This idea is briefly understood that the problems of first year in university seems to be too hard for students to deal and as a consequence, students tend toShow MoreRelatedEarly Childhood Teacher And A Psychologist1525 Words   |  7 Pages â€Æ' Item Title Page 1. Introduction 3 2. Job Description 7-5 2.1. Early Childhood Teacher 4 2.1.1 Tasks 5 2.1.2. Personal Requirements 5 2.1.3. Education and Training 5 2.2. Psychologist 5-7 2.2.1 Tasks 5 2.2.2. Personal Requirements 6 2.2.3. Education and Training 7 3. My Personal Skills, Attributes and Values 7-8 3.1. Skills 7 3.2. Attributes 7 3.3. Values 8 4. Which Job Do I Suit Better? 8 Contentsâ€Æ' 1. Introduction Two jobs that I have always been extremely interested in include, an early childhoodRead MoreEssay on Personal Statement962 Words   |  4 PagesThe choices we make early in life have an enormous impact on our future. I have always known that I wanted to directly impact people’s lives. My personal experiences have had a large impact on my motivation to accomplish all my dreams. In the future, I would love to influence another generation of students to soar for their dreams. Throughout school, I suffered from test anxiety. Taking standardized tests always stressed me out and I would perform much lower than my grades suggested I was capableRead MoreWhat Is Outdoor Education?1502 Words   |  7 Pagessuccessful outdoor educator? Around Australia, outdoor education exists within the broader education perspective (Bucknell, 2006). It is not compulsory for students in some schools to embark on an outdoor experience and when a group of secondary students do step of the bus, issues in the forefront of their mind would most likely consist of â€Å"how will I cope with going to the toilet in the bush?† or â€Å"I’m glad I am sharing a tent with my best friend† (Dickson, Gray amp; Hayllar, 2005). In its most broadestRead MoreThe Effects Of Technology On The Classroom1328 Words   |  6 Pageshomework, or interacting with family. In recent years, constant access to the internet and social networking sites has created an addiction- a reliance that today’s youth can’t navigate around. Simultaneous with the greater presence of technology is greater success in the classroom. Over the past decade, the number of students who pass AP exams every year has quintupled (Forbes). But when it comes to basic skills such as holding a conversation, students are falling short. If the same amount of energyRead MoreThe Importance of Education685 Words   |  3 Pagesï » ¿Student attrition: Presentation Sometimes, the most important part of life is just showing up. This old clichÃÆ' © is also true about getting an education: once students have been accepted to an institution, they need to show up to their classes, and continue to show up throughout their academic lives at the institution. However, when students drop out of school, they usually do so by the end of their first year. This is true of transfers as well as new freshman. Often, the source of attritionRead MoreDirect Entrants Of Transition : Becoming Independent Learners1330 Words   |  6 Pagesinto university and to uncover factors to help them succeed. The challenge for direct entrant students is adjusting themselves to the different learning environment at university level, where students are required to function considerably more independently than they are used to at college. A critical factor of success is the ability to be flexible in adapting to new learning environments and adopting the attributes of an independent learner. Other characteristics of success are students’ conceptsRead MoreWhy Self Directed Learning Is Important For Undergraduate Students Essay1535 Words   |  7 PagesUsing evidence from the literature; critically discuss why self-directed learning is important for undergraduate students Self-directed learning (SDL) is defined as any form of studying whereby individuals take the primary responsibility and initiative to plan, implement and evaluate their own work. However, SDL does not necessarily mean that all learning takes place in isolation from others; it can consist of participation in study groups, internships, and self-guided reading. This essay willRead MoreWhy Self Directed Learning Is Important For The Success Of Undergraduate Students By Helping Them Become More Independent Learners Essay1490 Words   |  6 Pagesself-directed learning is important, in particular for the success of undergraduate students by helping them become more independent learners. SDL has existed from classical antiquity (400 BC) and has therefore been an important aspect of the lives of Greek philosophers such as Socrates, Plato and Aristotle. However, it was not until around 150 years ago that scholarly efforts took place in order to understand SDL. One of the first documented efforts concerning SDL was by Craik (1840) who celebrated self-educationRead MoreDescription Of A Nurse Anesthetist1291 Words   |  6 Pagesspecific for that it requires particular steps to pursue. This career demands six to seven years of education. As a nurse anesthetist, one is responsible for a patient’s care before, during, and after surgery. They perform physical assessments, participate in preoperative teaching, prepare for anesthetic management, administer and maintain anesthesia, oversee recovery, and follow up on patients. Being able to know how to correctly perform these duties is a requisite for supporting patients to health thusRead MoreMy Preparation for Univ ersity1365 Words   |  5 PagesPreparation for university A. Describe four of your main responsibilities as a university student. 1. My first main responsibility as a university student would be to apply myself effectively throughout the course. By applying myself effectively I intend to successfully complete the course within the allocated time period. 2. Secondly, I need to make sure that I have read and download all relevant materials; relating to my subjects. Having access to all the relevant study materials; will help to be an

Dsm-Iv Criteria for Anorexia Nervosa Free Essays

Anorexia Nervosa DSM-IV Criteria for Anorexia Nervosa A) Refusal to maintain body weight at or above a minimally normal weight for age and height. Weight loss leading to maintenance of body weight less than 85% of that expected; or failure to make weight gain during period of growth leading to body weight less than 85% of that expected. B) Intense fear of gaining weight or becoming fat even though under -weight. We will write a custom essay sample on Dsm-Iv Criteria for Anorexia Nervosa or any similar topic only for you Order Now C) Disturbance in the way one’s body weight or shape is experienced undue influence of body weight on self -evaluation or denial of the seriousness of the current low body weight. DSM-IV) The Diagnostic and Statistical Manual contains 3 eating disorders Anorexia Nervosa Bulimia Nervosa and Eating Disorder Not Otherwise Specified. Although Anorexia Nervosa (AN) will be the focus of this report it is worth noting the 3 disorders are very similar and in fact Eating Disorder Not Otherwise Specified is the name given to the disorder when only 1 criterion for AN is missing for example if a patients weight loss is still in the normal range despite significant weight loss or if a patient still menstruates. Bulimia Nervosa is when the patient excessively over-eats and purges but does not experience significant weight loss. (Franco 2012) Main Symptoms The main symptom is extreme thinness that has no medical cause and usually a pre-occupation with food. AN seems like a physical illness when in fact it is a psychological one. Heart-rhythm disturbances digestive abnormalities bone density loss anemia and hormonal and electrolyte imbalances are the most common physical symptoms and in severe cases organ failure can lead to death. The patient will very rarely present to the Doctor for treatment alone due to denial of having a problem being an intrinsic part of the illness. Young patients will often be taken to the Doctor by a concerned parent with the usual symptoms being a sudden withdrawal from family or friends and a lack of interest in formerly enjoyed activities as well as significant weight loss. (Phillips 2010)Bulimia and AN go hand in hand with many overlapping symptoms such as disordered thinking. Up to 50% of patients with AN develop bulimia and a smaller percentage of patients who are initially bulimic develop AN. † (Franco) AN sufferers have an extremely distorted perception of themselves. Where others may see a once beautiful girl wasting away the patient may perceive that she is succeeding at looking after herself and has enormous self -control that others lack. (Watters 2010) Men or boys who have AN tend to have other psychological problems while women and girls are more likely to be perfe ctionist and displeased with their bodies. Dryden-Edwards 2012) Bio-Psycho-Social Factors AN is the most obvious physically but attempting to treat just the biological symptoms will have little long term effect. Studies suggest social factors are what cause AN and indeed AN is little known in non-industrialised countries that do not subscribe to a Hollywood ideal of beauty which is easy to see is unattainable by the average person due to the unrealness of it. Not even the celebrities look like their on-screen personas in real life thanks to photo shopping and professional make-up artists. It’s good to see Australian teen magazines are helping their target audience develop a healthy body image by having something called â€Å"a reality check alert†. If the magazine is sent a celeb picture that has already been re-touched they will print a little disclaimer next to it reminding their readers it’s not natural. A healthy body image is the first step to preventing AN and Bulimia. Edward Shorter a medical historian working today believes that illnesses like AN â€Å"are a culturally agreed-upon expression of internal distress’. Richard Gordon writes in Eating Disorders-Anatomy of a Social Epidemic â€Å"Individuals with pre-existing mood or anxiety disorders or a whole host of under-lying psychopathologies or developmental vulnerabilities histories of sexual abuse or familial concerns with weight control may be pre-disposed to adopting such culturally sanctioned behaviours as modes of managing unbearable levels of distress. † (Watters 2010) This means that social factors are probably the most important aspect of why this particular illness developed but the propensity to develop a culturally specific disorder came from psychological issues. This does not make the illness any less real or deserving of medical care just that practitioners need to develop a care plan based on a holistic approach and recognise that the starvation is secondary to psychological issues. The quotes are not meant to downplay the role body image has in the illness but there may be more at stake than poor body image that the sufferer has poorly defined feelings of inadequacy that find a culturally recognised home in AN. AN has the highest incidence of suicide than any other mental illness and sufferers are 32 more times likely than average to commit suicide. Butterfly Foundation) Past Treatment Anorexia-type symptoms began presenting to doctors in adolescent girls during the 1850’s at the height of the Hysteria epidemic. At first it was a strange manifestation of the well -known women’s illness (well known at the time-it has disappeared from the medical canon today) but by 1860 it was becoming common for young women to starve themsel ves. In 1873 the model for AN that we would recognise today became well known but with the name Hysterical Anorexia. Treatment was usually hospitalisation with Doctors reporting being perplexed that their patients did not seem to want to get well. Treatments in the 1970’s tended to conform to the medical model with enforced hospitalisation and force feeding. (Watters 2010) Today’s Treatment Today individual and family counselling is just as important as nutrition education. Many sufferers display perfectionist tendancies so Cognitive Behavioral Therapy seems to be the most effective treatment in helping sufferers understand their irrational thought patterns. The average patient suffers from AN for 7 years and while 5% of the population may have AN at any time the illness has a 15%-20% mortality rate (Butterfly Foundation) which makes it the highest mortality rate of any mental illness so early detection and treatment is essential for a positive prognosis. Significant Behaviours One of the hardest behaviours for family and friends of sufferers to understand or come to terms with is the patients preoccupation with food but refusal to eat it. The sufferer shows signs of being compulsive when it comes to food working out how many calories each portion of food contains and devising a diet and slavishly sticking to it and punishing themselves if they eat too much for example an unplanned piece of birthday cake. AN sufferers are often addicted to exercise and will exercise up to 6 hours a day. AN sufferes necessarily have to lie to family and friends about their behaviour and this can create another level of strain on the patient as they are often high achievers and â€Å"good girls† and in fact sufferers redominately come from the middle and upper socio-economic classes and more often than not have high levels of academic success. (Dryden-Edwards 2012) Personal Qualities and Professional Skills As a case worker one needs to be prepared to work with family and friends of your client in a way that you may feel conflicts with confidentiality issues. The important thing is keeping your client alive while helping her find a psychiatrist or psychologist who can help her get to the bottom of the underlying issues. A lot of patience will be required on a personal level and if you feel the impulse to grab your client and shake her and cry â€Å"why won’t you eat dammit† perhaps a little research won’t go astray. The otherside to that is not to become too emotionally involved. Hopefully her family and friends are a strong support but otherwise find out about support groups for your client but beware the â€Å"pro-ana† groups’ that are trying to turn an illness that claims many beautiful young people and turn it into a lifestyle choice. 1225 words References and Bibliography â€Å"Mum Please Help† Phillips Karen Webster Irina MD. Clearview Books 2010. â€Å"Crazy like us- The Globalization of the American Psyche† Watters Ethan. Free Press 2010 â€Å"Case Studies in Abnormal Psychology† Oltmanns Thomas F. Neale John M. Davison Gerald C. John Wiley Sons 2003 â€Å"Anorexia Nervosa† Dryden Edwards Roxanne MD http:www. medicinet. com Retrieved 10/11/2012 â€Å"Eating Disorders† Franco Kathleen N. http: www. clevelandclinicmeded. com Retrieved 10/11/2012 â€Å"DSM-IV Diagnostic Criteria for Anorexia Nervosa† Taken from DSM-IV http: www. medicalcriteria. com Created 3/7/2005 Retrieved 10/11/2012 www. butterfly foundation. com Site dedicated to education about Anorexia How to cite Dsm-Iv Criteria for Anorexia Nervosa, Essay examples

Marketing Communication Plan for a New Burger Hut- myassignmenthelp

Question: Discuss about theMarketing Communication Plan for a New Burger Hut. Answer: Environmental Analysis As is with all industries, the business environment plays a key role in either its success or utter failure (Wood, 2011). Various forces, both external and internal, affect thebusiness outcome and their consideration is crucial in the formulation of any strategic plan (Freisner, 2011). Burger Hut, a strong member of the fast food industry, is party to these market forces. The launch of the The Burger Daddy is aided by strategic analysis of how to work these forces for a successful product rollout and marketing.The marketing environment comprises the macro, micro, and internal environments. PESTEL The macro environmentis best quantified by a PESTEL analysis, which is broken down into Political, Economic, Social, Technological, Environmental and Legal factors (Yksel, 2012).Apart from sales and other internal factors, external factors also affecta firms profitability and growth(Gillespie, 2007). Political factors The fast-food industry is often at the mercy of emerging trends. The current healthy living trend that has fueled rise to theemergence of similarly themed restaurants and a pickiness in the consumer market. Public health institutions have also taken up the mantle to advocate for choosing healthier lifestyles amongst their respective citizens leading to an even greater popularization of the same. Policies in some regions require industry players to indicate the calories in their products openly. Extension of this to import and export authorities could infringe on what some countries allow into their borders and what is disallowed (Gupta, 2013). Fast food outlets like Burger Hut could put this into consideration and look into incorporating healthier options for their consumers and regulation of both new and existing products to ensure compliance with any political requirements in their external markets. Trading agreements between Burger Hut and their current operating markets are equal ly as important. With thehiring of personnel comes employment regulation policies which differ between states and countries, legal issues and environmental legislation. Economic factors Economic factors drive the supply and demand relationships in the market, with businesses remaining susceptible to inflation, fluctuating exchange rates, cost of living and wage rate (Jurevicius, 2013). In countries where fast food outlets are present, they offer convenience and are a necessity to many. They are a preferred purchase as they are either ready-made or easy to make. Depending on market location and prevailing policy, factors such as taxation, interest charged on food and how much consumers are willing to spend go a long way in dictating economic options and opportunities available in the industry. Burger Hut must analyze the economicimplications of the The Burger Daddy to the company. Social factors Consumer preference cause shifts in fast food trends with health and lifestyle trends becoming the major focus in many countries (Rothaermel, 2015). This extends to snacks and beverages and all others. There is a rise in consumption of organic and whole foods as people are now keen and prefer options with low calories. The societys perspective on health has greatlyevolved. Media, both tradition and electronic, has played a part in the formulation of this perception. Social factors are likely to affect the market of Burger Huts new tasty burger.After enforcing effective cognitive component through launching the new burger, Burger Hut will be able to affect the consumers feelings and emotions towards the burger and restaurant. Technological factors The fast-food industry relies heavily on technology for convenience and customer service. Firms in the industry such as Burger Hut interact with technological factors as they interact with customers and advertise their products. With the advent of the internet and social media, customer service has greatly evolved as online ordering becomes the norm (Ho, 2014). Burger Huts strategy to launch the The Burger Daddy will be directly affected by technological factors in the environment as the company advertises the product and interacts with its diverse customer base. Environment factors There has been growing pressure from relevant governing bodies for firms to adopt greener business approaches.Governments have set out rules and regulations that impose strict standards that all firms are expected to comply with. Benefits of adopting a green approach range from environmental preservation, proper waste management, and customer loyalty. Burger Hut must be innovative in its sustainability approach as they launch their new burger. Legal factors The law is important in standardizing and controlling various activities. In the fast food industry, main aspects affected by laws are related to nutritional value, packaging, marketing, waste management, and the quality of food (Nestle, 2013). Burger Hut must ensure that the launch of the The Burger Daddycomplies with all relevant laws. SWOT Environmental factors that are not directly within an organizations control constitutes the micro-environment. These factors include competitors, suppliers, stakeholders, and consumer trends (Helms Nixon, 2010). The microenvironment is often analyzed using the Strength, Weakness, Threats, and Opportunities (SWOT) analysis. Strengths One of the main strengths possed by Burger Hut is in their brand awareness and catchy advertisement campaigns This makes it easier for the restaurant to communicate the new product to consumers and inform them of the new burger.The Burger Daddy is tailored to meet the consumer trends in the market. Burger Huts strategy to diversify its products serves to strategically position the company in the consumer market by providing demographically adapted menus. Weaknesses Burger Hut needs to improve on their healthy food choices to keep up with the competition and achieve their organizational goal (Hollensen, 2015).The company has in the past experienced negative publicity due to their unhealthy menus. Burger Hut must enforce appropriate measure to alleviate their weaknesses. Opportunities Opportunities that exist for Burger Hut as a result of theintroduction of the new burger include the possibility to expand their menu to capitalize on an emerging consumer trend in the market. Furthermore, marketing campaigns to the launch the new burger could increase sales of Burger Hut due to increased brand awareness. The new burger could be tailored to address an emerging consumer trend in the market. Threats Among the major threats facing fast food restaurants is the health concerns associated with high-calorie foods. Burger Hut also faces threats from strong and established competitors such as Burger Hut and MacDonalds. Rules and regulations requiring governing the fast food industry may affect the launch of the new burger. Marketing Communication Objectives These are objectives formulated by a firm with the intention to continuously create brand awareness over time. Market communication objectives aim to persuade the consumers while reinforcing the brand preference consistently. The objectives that Burger Hut aims to achieve in their marketing during the launch of their new burger include increasing awareness, changing consumer attitudes, influence purchase intent, and drive brand migration. The fast food restaurant will use a tri-component attitude model in launching the new burger. The model which is composed of cognitive, afffective, and conative components serves to aid in successfully launching the new burger. The cognitive component involves informing consumers of the products exixstence. This will be achieved through leveraging the restaurants strengths and brand awareness by enforcing advertisement and personal selling campaigns. The affective component aims to change the consumers feeling towards the product. The final part of the tri-component model aims to drive consumers into the action of buying the Big Daddy. Brand Awareness A brand awareness objective is especially effective when introducing a new product into the market or launching a new company. The objective aims to inform people of the existence of the specific product or company. Brand awareness activities include Tv commercials, print advertisements, broadcast among others (Andreyeva, Kelly Harris, 2011). For a successful brand awareness campaign, it is important to use a catchy slogan repetitively. During the launch of The Burger Daddy,' Burger Hut the marketing team must ensure that the marketing campaigns reach the largest target audience possible. The burger must be memorable and appealing to the consumers. This strategy serves to accomplish the cognitive component of Burger Huts tri-component attitude model. Consumer Attitudes Another crucial objective when communicating marketing campaigns is to alter the consumers perspective on a company or its products (Rosenheck, 2008). This is especially important for Burger Hut so as to mend their damaged image as a result of the negative publicity they faced sometime back. The consumers attitudes may be changed by use of commercials aimed to portray the companys efforts in providing quality consumer services, environmental preservation, charity works and other activities (Ajzen, 2008). Burger Hut must enforce appropriate strategies to influence the consumers attitudes before launching The Burger Daddy.'After informing customers of the new burger, the next task in the tri-component attitude model is to appeal to their feelings and emotions towards the burger. Purchasing Intent An organization can influence the consumers preference and motivation to buy their products through persuasive advertising. This method of advertisingportrays your products and services as better and superior to the competition (Lee et al., 2011). It is important to identify and focus on the consumers purchase triggers. Ceratin things attract consumers to select one product over another. Burger Hut can run a commercial which shows a hungry student looking for an affordable, tasty, and wholesome meal while hurrying off to class. The students after eating The Burger Daddy makes it to class on time completely satisfied. Brand Migration In order to poach customers from the competitors, Burger Hut can enforce measures to convince consumers toswitch to the The Burger Daddy.' The can be achieved by using comparative advertisement showing why Burger Huts products are better than the competitors (Bronnenberg, Dub Gentzkow, 2012). Since customers already purchase similar products, it provides Burger Hut with the simple task of convincing them to crossover. Both purchasing intent and brand migration complete the tri-component attitude model of Burger Hut by achieving the conative aspect through driving consumers into the action of buying the burger. Marketing Communication Strategy Marketing awareness aids in the development of brand awareness, meaning that product information is translated into perceptions about its attributes and market position (Willson Gilligan, 2012). Market communication is used by businesses in customer base retention and cementing relationships for consumers and suppliers alike. Come up with an effective strategy with several marketing communication components. Business can reach large consumer audiences by either targeting certain markets or just mass market appeal (Lang Heasman, 2015). Direct communicationto consumers is brought about by personal selling, as is the case in a retail setting. Direct marketing alleviates the need for third parties, examples being direct mails and product catalogs. During sales, consumers are provided with the incentive to buy products or more products than they would normally do. A variety of marketing communications strategies are often madeutilized by businesses. Consumer trust is imparted by company owners using personal stories as an origin for the business. Businesses should clearly present products. They should be able to set themselves apart from the competition. Testimonials highlight a business and its products value. Advertising Today, the media is one of the most powerful tools. It remains the predominant source of information regarding all matters in almost all nations. It has an immense influence on the peoples beliefs and opinions and has helped shape a lot of peoples thoughts and inclinations. Most consumers tend to believe information disseminated by the media compared to that heard by word of mouth from friends and family. That makes the media a valuable information tool. Burger Hut, therefore, aims to utilize an advertising to market its new burger, The Burger Daddy.'Advertising relates to print media, television broadcasts, and commercials. Advertising is among the most effective ways to communicate a message and influence the decisions of consumers. Burger Hut can utilize an advertising system suitable for the The Burger Daddy burger. In their advertisement campaigns, Burger Hut should concentrate on the advantages the customers get by buying the new burger.This marketing campaign is expected to re ach a large number of consumers by utilizing daily newspapers, billboards, catchy Tv commercials at strategic hours, and through the radio. Personal Selling and Sales promotion According to Ferrell, Johnson Ferrell (2007), personal selling is a marketing strategy whereby the employees of an organization ore used by to promote specified products by using their product knowledge, appearance, and attitude to influence a consumers perception of a product. Personal selling and sales promotion modes of communicating in the Burger Huts media strategy will be implemented at each of their numerous branches. The Burger Daddy burger will be promoted in all Burger Hut restaurants at point-of-sale.Serving attendants will be under instructions to casually suggest the new burger to customers. This will further be complemented by a flashy menu aimed at attracting the attention of the consumer. The Burger Daddy burger will be offered at a discount for a few months after its launch. This sales promotion strategy will help alleviate the risk of customer reluctance to try out the new burger. Burger Hut will also embark on an aggressive campaign to advertise a buy one get one free offer depicting the burgers as police partners. Branding Maclnnis, Park Priester (2014) describe branding as away through which a business makes a promise to its customers. Branding is a very important marketing communication strategy to any organization. A product or company brand is the first thing a person perceives about a product or organization when they think about it. This image continuously evolves with the consumers behavior. The main purpose of branding is differentiating a companys products or services from those of the competitors. Burger Hut must, therefore,enforce a creative and appealing branding strategy that portrays Burger Hut and the Burger Daddy burger as the only solution to their hunger and taste needs.This strategy will be enforced by Burger Huts logo and slogan. The new burger is expected to be a success judging from the opinions of a few selected consumers interviewed during a market research activity by the marketing team. Evaluation and control methods Raith (2008) defines performance measurement a process of accumulating and utilizing data related to an organization or individuals in the organization. Organizations enforce performance measure to track their progress and ensure they meet the pre-set goals and objectives (Merchant and Van der Stede, 2007).The main areas of performance measurement are marketing and sales, research and development, and most importantly customers. Burger Hut uses aneffectiveness measurement or outcome measures strategy in point-of-sale information collection and tracking online consumer habits.The marketing team of Burger Hut collects information on customer satisfaction and response to the new burger through activities and processes such as a client feedback system. Measures are then taken to improve operational performance and enhance a positive customer satisfaction feedback.After measuring the performance of the burger, the final step in Burger Huts service delivery process is monitoring and evalua tion. Burger Hut monitors the response to the burger based on social media traffic, volume of sales, and market share. References Andreyeva, T., Kelly, I. R., Harris, J. L. (2011). Exposure to food advertising on television: associations with children's fast food and soft drink consumption and obesity.Economics Human Biology,9(3), 221-233. Ajzen, I. (2008). Consumer attitudes and behavior.Handbook of consumer psychology,1, 525-548. Bronnenberg, B. J., Dub, J. P. H., Gentzkow, M. (2012). The evolution of brand preferences: Evidence from consumer migration.The American Economic Review,102(6), 2472-2508. Helms, M. M., Nixon, J. (2010). Exploring SWOT analysiswhere are we now? A review of academic research from the last decade.Journal of strategy and management,3(3), 215-251. Ho, J. K. K. (2014). Formulation of a systemic PEST analysis for strategic analysis.European academic research,2(5), 6478-6492. Hollensen, S. (2015).Marketing management: A relationship approach. Pearson Education. Ferrell, O. C., Johnston, M. W., Ferrell, L. (2007). A framework for personal selling and sales management ethical decision making.Journal of Personal Selling Sales Management,27(4), 291-299. Friesner, T. (2011). History of SWOT analysis.Marketing Teacher, 2000-2010. Gillespie, A. (2007). PESTEL analysis of the macro-environment.Foundations of Economics, Oxford University Press, USA. Gupta, A. (2013). Environmental and pest analysis: An approach to external business environment.Merit Research Journal of Art, Social Science and Humanities,1(2), 13-17. Jurevicius, O. (2013). PEST PESTEL Analysis.Strategic Management Insight,13, 2013. Lang, T., Heasman, M. (2015).Food wars: The global battle for mouths, minds and markets. Routledge. Lee, M. K., Shi, N., Cheung, C. M., Lim, K. H., Sia, C. L. (2011). Consumer's decision to shop online: The moderating role of positive informational social influence.Information Management,48(6), 185-191. Merchant, K.A. and Van der Stede, W.A., 2007.Management control systems: performance measurement, evaluation and incentives. Pearson Education. Nestle, M. (2013).Food politics: How the food industry influences nutrition and health(Vol. 3). Univ of California Press. Raith, M., 2008. Specific knowledge and performance measurement.The RAND Journal of Economics,39(4), pp.1059-1079. Rosenheck, R. (2008). Fast food consumption and increased caloric intake: a systematic review of a trajectory towards weight gain and obesity risk.Obesity Reviews,9(6), 535-547. Rothaermel, F. T. (2015).Strategic management. McGraw-Hill Education. Wilson, R. M., Gilligan, C. (2012).Strategic marketing management. Routledge. Wood, M. B. (2011).The marketing plan handbook. Pearson Higher Ed. Yksel, ?. (2012). Developing a multi-criteria decision making model for PESTEL analysis.International Journal of Business and Management,7(24), 52.

Daffodils by William Wordsworth Essay Example

Daffodils by William Wordsworth Paper I’d like to analyze a poem that was written by a famous English poet William Wordsworth â€Å"Daffodils†. William Wordsworth (1770 – 1850) was a Romantic poet and a major influence in bringing about the 18th centuries’ Romantic Age of Literature. An original poet for many different artistic qualities, his personality and emotional intelligence had made him the perfect forefather for a literary movement that would resound philosophically and poetically to this day. Romanticism, defined by it predisposition towards nature and its deep emotional connection with the feelings of the poet, is what makes William Wordsworth’s â€Å"I Wandered Lonely as a Cloud† such a perfect example of Romantic poetry. One of the features of the poem is language simplicity that was realized both in structure and word-choice. If analyzing the line it is as a rule end-stopped. The meter is Iambic hexameter, i. e. it is a rising one. Within the poem the meter is constant with rare modifications that attract the reader’s attention on the meaning of those lines. Such meter scheme is a sign of a cheerful, light and optimistic tone. The rhyme is masculine exact with cross rhymes in the first 4 lines followed with the couplet. This form of the structure is first – describing, second – emotional, and third – dynamic. The first-person speaker is a grown-up man who is philosophically-minded. The general tone of the lyrics is a little pessimistic in the beginning though the narrator admires the environment and satisfied in the ending. In the first stanza William Wordsworth describes his state of mind during a walk. We will write a custom essay sample on Daffodils by William Wordsworth specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Daffodils by William Wordsworth specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Daffodils by William Wordsworth specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The author makes use of epithets here like â€Å"golden† – showing the connection between daffodils with luxury of the sun, the richness of the sky, its freedom; then there are metaphors that depict easy, light and bright glittering life as â€Å"cloud that floats†, â€Å"fluttering and dancing†. The only meter modification here is the last line â€Å"Fluttering and dancing in the breeze† that attracts the reader’s attention to the character of an action – it is cheerful, carefree and dreamy. Some would say that the first stanza is rather depressive as the author uses such words as â€Å"lonely†, personification in â€Å"a crowd, /A host, of golden daffodils† – they sound hopeless and pressing. Nevertheless, the last two lines make the general emotion of the stanza. It is a daydream; the narrator’s thoughts are far away, unconcerned with the immediate circumstances in which he finds himself. Wordsworth, ever the Romanticist, perhaps uses these two introductory lines to describe the disconnected and dispassionate ways that e all live our lives; walking through life in a haze of daily ritual and monotonous distractions in a pointless and spiritually disinterested state where we fail as emotional creatures to appreciate the quiet beauties of life that we as human beings need for spiritual sustenance. William Wordsworth’s â€Å"lonely cloud† is our own private impersonal perception of the world, floating miles above it and missing the quiet virtues of nature, beauty, and other sources of emotional nourishment. The second stanza opens with the description of the clouds with the help of different stylistic devices: simile – â€Å"as the stars†, hyperbole – â€Å"never-ending†, â€Å"ten thousand at a glance†, metaphor – â€Å"their heads†, and epithet – â€Å"sprightly†. These help the reader to visualize, to imagine and to feel the atmosphere and the mood of the walk with daffodils. So, the speaker here is depicted as having a moment of quiet introspection. The tone of the second stanza then is relaxing – the choice of words creates an image of a resort or a holiday: stars, shine, twinkle, margin of a bay, dance. The second modification in meter is observed here in the last line: â€Å"Tossing their heads in sprightly dance† where this sprightly dance, to my mind, can be compared with red old wine of the highest quality. The third stanza contains the main idea of the text: â€Å"A poet could not be but gay,/ In such a jocund company†. The author means to say that the light and joyful society cannot but bring pleasure and wish to write for them, to tell about their happiness. Such epithets as â€Å"sparkling† and â€Å"jocund† depict the privileged class. They have everything they need and now they can dance for everybody to gaze at them. The ending stanza brings the speaker back to his couch. Although the mood remains to be shiny, or â€Å"vacant, pensive† the narrator feels still in the dream dancing with the daffodils. This stanza has no modifications like the previous one which signifies achieving harmony, joy and calmness in the heart of the speaker. For this the author also makes use of such stylistic devices as oxymoron â€Å"the bliss of solitude† that points out some positive moments of being alone, inversion â€Å"And then my heart with pleasure fills† shows the process and the character of this process of â€Å"filling the heart†. The main idea of the poem is that people are never alone – they are accompanied by nature beauty. The things around can make your heart beat, can touch a soul by the scene of a thousand-fold host of yellow daffodils swaying in the breeze against the backdrop of waters breaking against the rocks of the bay. In William Wordsworth’s â€Å"I Wandered Lonely as a Cloud†, the daffodils become much more than mere flowers. They are a symbol of natural beauty and, more importantly, symbolize living a life as rich in experience and sensation as would make a life worth living. They represent, in their light-hearted dance, the joy and happiness of living an adoring and fulfilling life, embracing it for every drop of nectar it could so bring.

Environmental Analysis Of Landis Lund Essay Example

Environmental Analysis Of Landis Lund Essay Example Environmental Analysis Of Landis Lund Essay Environmental Analysis Of Landis Lund Essay The basic stakeholder objectives of any supplier are to be paid for providing a product or service, but the objectives are usually more complex than this. Our suppliers can be categorised into suppliers that serve the business needs (paper, stationary, car hire), and those that serve the product (grinding wheels, gauges, sensors). The suppliers we use for the business dont really get changed that often as we generally use standard products. Unless the supplier introduces an unjustified price increase, we will remain with that supplier. With the advent of the Internet I feel we could reduce costs if consumables within Landis Lund. As well as there being many price comparison websites, that allow you to choose, there are also sites that are basically mail order via the web, they dont incur high labour costs as they dont have any high street shops to finance. This approach has been mentioned to senior management but they feel, at this moment in time, the administrative costs to Landis Lund to setup an new supplier account, set up payment terms etc, do not justify the time spent searching for a cheaper alternative than what we already use. The objectives then of our business suppliers are to receive regular business from Landis Lund as we stay in business, the amount of revenue they will generate is not really dependant on busy we are, just as long as we are in business The business objectives of the product based suppliers differ in the fact that the more machines we produce, the more business they will receive from us. Their objectives are to produce reliable goods for Landis Lund so we will continue to use their product. We have very few reliability problems with suppliers as they are also providing complex equipment, so the investment and research into these products is of a very high standard. Our product dependant suppliers are either chosen by our engineers or chosen by our customers. As machines are always variations on a theme, the knowledge of suppliers components is high so our engineers can design assemblies using products they know. Headaches can occur when a new supplier insists we use their preferred supplier that we have never used before. The functions of the components this new supplier provides will usually be the same, but if they are cosmetically different then some reengineering has to be done. Landis Lund has in the region of six hundred and fifty, but only around fifty are vital to the company. These fifty are responsible for supplying the key equipment for our machines, equipment that has had huge investments in the form of RD. Over the years we have built up excellent partnerships with our main suppliers and we both benefit from them prototyping their products on our machines. The prototyping allows the suppliers to recreate real life scenarios, in which to evaluate their products. These suppliers are market leaders in their industries, allowing Landis Lund to capitalise on being the first users of such products and maintain our technological advantage. Unfortunately the budget for RD has been slashed in order to reduce costs, while we are still out in front in terms of technical superiority we are losing orders to low bid. The reduction in our RD budget has meant that the prototyping has to be done on live projects, resulting in some embarrassing longevity problems once the machines are out in the field. While the majority of these live tests are serving us well, it may only be a matter of time until they cause a serious headache for the customer and ultimately a loss of future orders. The supplier payment process has recently been changed as well. What was happening was that the Financial Director was only allowing a fixed amount per month to be allocated to supplier invoices. The purchase clerk always sorted invoices into supplier name order, and worked through the invoices until the allocated amount had been reached resulting in suppliers starting A, B, C etc getting paid every month. This process continued until we got put on stop from some major suppliers with company names lower down the alphabet. While some suppliers are chosen for us through customer specifications, our continued collaboration with our preferred suppliers is vital for Landis Lunds survival. Stakeholder analysis of employees While our partnership with major suppliers is vital to our technological leadership, its the employees within Landis Lund that enable this synergy to be created. The objectives of Landis Lund employees is the same of a supplier; they expect to be paid for the service they provide to the company. Again, this needs to be expanded. Different employees have different objectives: Some employees want to do as little as possible, go through the day doing only what is asked of them, and at the end of the week collect their wage. Others feel like they have more to offer and a better work ethic, they seek ways in which to improve the company, they understand that if they can be more efficient and productive, the company will become more efficient and productive, while very few see Landis Lund as a stepping stone to greater things, using Landis Lund to gain experience and knowledge that they will use elsewhere. Every single manager apart form the Finance Director has completed a Landis Lund apprenticeship. This allows the continued evolution of grinding machine know-how to be passed down. The technical knowledge of our engineers has resulted in many machine tool related patents being accredited to Landis Lund. The excellent working conditions and wages that Landis Lund provides results in a very low rate of staff turnover. The highest rate of staff turnover is during the apprenticeship when you know one way or the other if a life of engineering is for you. Landis Lund is always quick to implement any new legislation regarding employee welfare, this maybe to do with being influenced by our US parent company, where the blame culture there can result in employees suing their employers for failure to provide the latest safety equipment. Landis Lund provides free eye tests for VDU operators, free safety glasses, free protective clothing and footwear depending on risk. While the current crop of managers and engineers will stand Landis Lund in good stead for at least a generation, the recruitment of apprentices whose passion is engineering is slowly declining. Indeed we have lost several key apprentices lately who wanted to pursue a university degree as well as still working at Landis Lund. But in their wisdom senior management failed to see the value add that this extra knowledge can provide and made them choose, hardly surprising that they opted for university. Apprentices are usually split into craft and technicians, craft apprentices are trained up to work in the machine shop, while technicians are trained up to work as service engineers or in the drawing office. If the UK manufacturing industry keeps reducing the way it is, both types of apprentice could become scarce. The craft through outsourcing to low labour countries and the technicians could not be as high calibre as is required. Landis Lund employees objectives are fulfilled across the workforce, for those that are here just to get paid, providing they complete what is asked of them, they are OK. If you want to better yourself and the company, training is available where appropriate (workers in the machine shop do not get funding for IT courses and accounts staff dont get trained on the fork lift truck). Stakeholder analysis of Overseas Sales agents Agents play a pivotal role in the customer relations process. They are mainly used in countries where English is not the primary language. We have long standing partnerships with many agents in different countries. This has allowed the agent to become very familiar with Landis Lund machines so explaining the specifications to a potential customer is easier. The objective of a Landis Lund overseas sales agent is to get paid for a service he provides. The service he provides is to be a link between the customer and Landis Lund. The agent is tasked with chasing the customer for outstanding items and to act as mediator in any dispute. We let the agent front any contact with the customer, this is to allow then to communicate effectively what we are trying to achieve. Our philosophy is to use one agent per country within the EU. We have agents in France, Germany, Spain and Italy. The same agent can be used in different countries, Polack for example are our German agents as well as our Swedish agents. As well acting in a sales capacity, some agents also work as service engineers. The agents come to Landis Lund for their service engineering training. This liaison allows the agent full cycle involvement; From the quotation and sale of the machine, through machine build and acceptance and then installation. As agents are on commission it is in their interest for Landis Lund to be successful, it also allows a more aggressive form of sales within the agents country. Unfortunately due to this commission (usually 3%), then this is obviously a loss in profits for Landis Lund. But for this 3% they do provide an excellent service, a service that we would find very hard to replace with our long established agents. Not only do they have tacit knowledge of our products, but the customer relations skills they have maybe hard to instil in a Landis Lund employee. While it has been suggested that we try and phase out agents in favour of training up our service engineers to speak another language, the risk in a loss of customer relations is too high to take. Our recent penetration into China has reversed our agents philosophy. We are trying to use as many agents as we can to spread ourselves further and hopefully increase awareness of Landis Lunds products. At each end of the economic spectrum you have pure capitalism and socialism. Pure capitalism is only an economic theory and doesnt actually exist in real life. Capitalism Also known as Free Market, in this market money is king, both to the consumer and to the supplier. Private investment and entrepreneurs are the norm. Companies sell products at the price they want, to who they want. The same goes for the consumer, they are free to spend their money on what they want. In capitalist societies there is little or no barriers to entry, anybody with an idea and some capital can start up a business. This is a huge benefit to consumers as the fierce competition between suppliers, forces down prices and increases quality. In a free market there is no involvement from the government, the State does not interfere in how businesses are run and regulated. The individual or the company does their own planning, they are free to set their own agendas, create strategies and make plans that are tailored to suit their needs. Capitalism forces many different levels of personal wealth as companies and consumers are free to buy and sell at any price. Nearly every product has examples at either end of the price scale, from houses and cars, to clothes and electrical items. In fact, if youve got the money, you can buy virtually anything you want. An excellent example of this is using the auction website eBay, where everything and anything is for sale. A quick search shows that I could purchase a $24,000 grinding machine! Although capitalism promotes growth, competition and efficiency, there is also a downside. Companies and industries that are out to make a quick gain can end up making huge losses. In the search for profit, resources can quickly become scare, forcing the closure of factories and companies. These closures can have a knock on effect on the local economy, businesses that were created to compliment these large industries may also have to close. Unemployment quickly gathers pace throughout the region. Outside investment ceases, businesses that were there due to high population relocate. No-one can afford to move house, and no-one wants to buy a house in these areas. Social standards can drop and crime levels increase. The closest pure capitalist economy is considered to be America where people are able to buy and sell almost anything, resulting in wealth for some and poverty for others. This can be seen in the state of California, where the so called Silicon Valley, if treated as a separate economic market would be the worlds fifth largest, where as in the slums of Compton deaths by firearms are one of the highest in the world. Socialism Where as Capitalism promotes business to be profit orientated, Socialism shares the wealth. The government runs socialist economies. It is they who decide what is to be made, who is to make it and with what. (Also known as Planned Economies). Every citizen works for the country, there is no unemployment as there is always something to be done. The exclusive way in which the government controls the economy can cause great inefficiencies. It is perceived that the government are experts in business and therefore have the ability to make fundamental economic decisions. It is because of this central planning that socialist governments only produce a limited range of goods, goods whose production are easily managed. The businesses are usually entered around agriculture, raw materials and mass production of basic, low quality products. As there is little or no imports, if the product cannot be made from materials within the country, it isnt usually made. While pure capitalism is only a hypothetical economy, there are a number of socialist countries. Large, highly populated countries such as China and Russia, with an abundance of labour and materials are good examples. Although many westerners see socialism as an oppression or inefficient way to run an economy, it removes boom and bust cycles, the decomposition of social values in areas in areas of high unemployment and the corruption that can be created due to peoples obsession with money. This isnt to say that socialist countries are free from corruption; usually there is a strong black market in these countries for western products, such as Levi jeans. Black markets begin because the State controls the price of products, if they set the price artificially high, then the demand of getting these products at a cheaper value in created. The inefficiency of the import/export market of socialism also creates black markets for products as the government will not import goods that can be manufactured in its own country. An economic system isnt either capitalist or socialist. For non-socialist economies the economic system is said to be mixed. The mixture comes about by companies being free to run their businesses how they see fit, but the government provides the rules and regulations within which they operate. The government usually controls the businesses that are seen to be for the people; the trains, water, electricity, refuse collection. For the U.K many of these people business were privatised under the Thatcher government, the privatisation was a process in which the government palmed off decaying infrastructures that needed heavy investment, allowing them to become more efficient through business savvy people running operations as opposed to politicians and also to generate extra funds for the government. Workers in mixed economies also contribute to the countries welfare by paying taxes through their wages and purchases. It is in the governments interest to create an economic system that allows businesses to flourish and keep people in jobs. The more workers, the more tax is paid through wages and the more disposable income citizens have, spending more and contributing more taxes, and the more workers there are, the less the government have to give back in the form of benefits. The UK is an example of a mixed economy. It is within this mixed economy that Landis Lund operate. We also benefit from having the capitalist funding from our US parent company, as well as making inroads into socialist economies such as China.

Research methods Essay Example | Topics and Well Written Essays - 750 words - 1

Research methods - Essay Example Burnout at work can happen for different reasons and in different circumstances. It usually takes place when people are giving too much at their workplace and receiving very little in return. The little return could be the absence of appreciations, rewards, and social interactions (Schaufeli and Enzmann, 1998) Research suggest that negative appraisals at work usually lead to a stage where employees start feeling burnout and suffer from the thought that they can’t give anymore to their jobs. The negative appraisals could be from managers as well as colleagues. Employees feel left out from rest of the workplace colleagues after such appraisal and feel let down.(Kohan and Mazmanian, 2003) One of the researches in human service sector expanding 5 years and including 2,391 employees from all parts of the professions found out some interesting facts about work burn out. The research found that there can be three types of work burnout; they are related to work, customer, and personal life. Some professions had work burnout due to office related workload and stress, others profession in which interaction with customers was direct and daily basis had customer related burnout, last but not the least; personal burnout happens in all professions of human service sector. The study also found some penalties as a result of burnout which included poor physical condition, low job satisfaction and non-attendance at job. These consequences ranged from emotional to physical damage depending on the situation. (Borritz et al., 2006) It is notable that the problems at workplace are not only caused by extra workload but also by less appreciation and low sense of accomplishment. This usually leads to mental problems, in many cases people quit their jobs or take early retirement in order to get their life back. (Keel, 1993) It was made clear in a research the emotional exhaustion is one of the key reasons why people feel burnout at jobs. Organizations fail to realize that

Stock investment project Essay Example | Topics and Well Written Essays - 750 words

Stock investment project - Essay Example The failure of one investment has less chances of hurting my overall performance since I have other investment to depend on for their profitability. Investing in mutual funds enabled me to have a larger number of investments than when I did not consider the option. I was able to exploit the opportunity of dollar cost averaging (DCA) whereby I would invest any amount through the investment manager. I considered that in the absence of mutual funds I would have suffered the risk of higher cost arising from investing in variety of stocks. The management expense ratio (MER) is the same regardless of the amount of stock I had invested in; hence the possibility of investing in large number of stock without dreading the influence of the commission fees (Rowland & Lawson, 2012). The brokerage fee for entering and exiting the market also acted as a percentage loss on my investment thereby calling for investment in mutual funds. Performance I invested in six different stocks in the market inclu ding: SOHU.COM Inc, Packaging Corp of America, Intel Corporation, Yahoo Corporation, Cambrex Corp, GIS. The invested had a net worth of $100,044.46. Net worth for the whole project was $100,044.46; buying power for the stocks was $115039.92 with cash remaining of $14,995. The overall gain was $44.46 while the overall return was 0.04% and today’s gains was 1.39%. On November 2, 2013 the following was how the stock sold in the market for the company I chose with each having brokerage fee of $10 attached. The following is the image showing the overall performance of the stock and that reported by the 6 different stocks in the market. A gain of 1.39% is good for starting a project, and I consider continuing to invest in these market stocks. Influence of economic conditions The prevailing economic conditions impacted on the profitability of my stock portfolio. Uncertainity about current global economic conditions acted as a major aspect in my investment decision (Rowland & Lawson, 2012). I dreaded for the uncertainty since this usually reduces the spending ability of the businesses and the consumers. The companies and the consumers would reduce on their spending especially because of the negative financial news and tighter credit in the market. Tighter credit implies the likeness of higher cost to be associated with any investment conditions. The presence of these conditions made me to hesitate in making investment decision in the market. Further the prevailing uncertainty in global economic conditions also triggered the notion of demand greatly differing among different countries. This means that the action by the companies in raising prices on goods and services to raise their profitability, would have less impact since the wiliness of the consumers to buy is so much different in other countries. Intuitively, the condition subjected the companies to witnessing variability in their income and expenses because of the gains or losses realized from the sale or exchange of financial instruments (Rowland & Lawson, 2012). Consequently, I had made a decision in relation to company’s preparedness towards compensating for the possible losses resulting from the uncertainty in the global economic trend. The above conditions affected the cost associated to investment, especially the starting cost. In my case, the

Project Promotional Campaign Essay Example | Topics and Well Written Essays - 1500 words

Project Promotional Campaign - Essay Example make a point that they are the largest hotel brand in the service industry they offer client’s a money back guarantee that is termed as â€Å"Good Night Guarantee†, which covers for the rooms, hospitality, service and the overall experience at the hotel (Premier Inn, 2009). The hotel offers a lot of packages to its clients’. The most noticeable ones’ are the 2 for 1 package where a customer pays for the rent for one individual but can accommodate two, additionally the kids are free. Then there is the park and fly package, which includes a nights stay, car parking facilities and Grab & Go Breakfasts. Another important offering to the clients is the premier offer that allows people to stay at the hotel for as low as  £ 29. This cheap accommodation is only provided to customers if they plan and book their stay online at least 21 days prior to their arrival. The objectives of the promotional campaign are focused around the increasing the brand value. There are several factors which can be used to increase the brand value. The first one is building awareness of the offer in the mind of the target market. In order to sell a service it is of utmost importance to reach out to the customers effectively and portray to them exactly what is on offer. Then, the company should focus on creating consumer interest and providing information through easy and well communicated channels. Another important objective of the campaign is to stimulate the demand; the right promotion can drive customers to make a purchase. Finally, the most important objective of the promotional effort is to reinforce the brand name (Know This, 2009). Promotion should not be viewed as an effort to incur a onetime sales but it should be an effort that promotes the brand. The brand value and brand loyalty will reap long term benefits and hence the effort and the cost associate d with the promotional campaign should aim to increase the brand value and loyalty. The target audience for this offer is

Importance of Teaching Styles in Classrooms

Importance of Teaching Styles in Classrooms All people learn in different ways, it is therefore essential that teachers try to incorporate as many different teaching styles as possible into the delivery of what they are teaching. Marshal ( Marzano 1992) suggests that the concept of learning has to include positive attitudes, the ability to acquire knowledge, allowing learners to extent their own knowledge and then applying their knowledge to everyday life. Marshal (Marzano 1992) also believes that a teacher must develop these concepts in order to help learners develop, and make learners learn independently, so they may continue to develop and gather knowledge for the rest of their lives. There are many different approaches and theories on teaching styles. Most agree that for all pupils to have an equal experience in education, teachers must adapt their teaching styles so that everyone benefits within the classroom. Marzano (1992) suggests that lower ability pupils should be taught through closed tasks. A closed task has a specific structure and set of instructions to give pupils a clear idea of how a task should be approached and completed. Marzano (1992) then suggests that higher ability pupils should experience more open-ended tasks, allowing pupils to develop their thinking skills. This style of teaching is very much learner centred as the teacher must adapt their style of teaching to suit the needs of pupils in their class. Mishra (2007) has a different theory of teaching styles. Mirsha (2007) argues that there are three styles of teaching; discipline centred, instructor centred and student centred, although there are many more different teaching styles and theories suggested by different authors. The discipline centred style of teaching is very structured, not allowing for flexibility for what is taught and when it is taught. This style of teaching may be completely centred around the national curriculum, without deviating from it. This style of teaching is as ineffective as it is unpractical, as teaching must allow for flexibility to ensure that all pupils are learning and achieving in schools. Instructor centred style of teaching focuses on the teacher as being the main source of knowledge for pupils. Everything that pupils learn may come from the teacher, without obtaining knowledge and information from other sources. Much like the discipline centred style of teaching, the instructor centred style i s very limited and does not help learners develop, as pupils do not have to seek ways of finding out information themselves, but simply ask the teacher. It is also very limited as the teacher can not be expected to be able to answer all of the questions the pupils may have, and may have limited knowledge in certain areas of the curriculum. The third teaching style suggested by Mishra (2007) is the student centred style of teaching. This style is much more learner centred and is very much focused on the cognitive development of students. Through this teaching style, pupils are encouraged to learn through enquiry, and develop their own thinking skills obtain knowledge and solve problems. Unlike the other two styles suggested by Mirsha (2007), the student centred style of teaching also focuses more on the needs of individual learners. This style of teaching allows for pupils to learn in different ways as the teacher adapts their teaching style to suite all learners, of all abilities. However, the three teaching styles suggested by Mirsha (2007) are limited as they do not consider the variations between different classrooms and schools. There are many different teaching styles, all of which must be focused on what best suites the learner (Association of Teachers and Lecturers 2011). Perhaps therefore, it is more important to focus on how pupils learn rather than just focusing on teaching styles, as no style will suite all learners. One of the most accepted models of learning styles is Flemings Visual Auditory Kinaesthetic (VAK) model which has been further developed by Grinder. The first types are the visual learners. Visual learners learn by seeing different types of information such as pictures, diagrams and models. They may also prefer to read a piece of text for themselves, rather than have someone read it to them. Visual learners often remember information by picturing it (Cheminais 2008). To help visual learners, teachers must adapt their teaching style to incorporate as much visual elements into their lessons. An example of this could be to making sure the structure of the lesson is indicated on the whiteboard so that pupils can see what the lesson will focus on. It is also important that the teacher writes down key information from the lesson so that the learner can memorise the information visually. Secondly there are auditory learners. These learners may prefer to listen to information such as being read a story, rather than read it themselves. They may also benefit more from group discussions as often, auditory learners remember information by remembering what they have heard (Cheminais 2008). To hep auditory learners, teachers can incorporate group discussion, audio activities such as listening to music and reading a book out loud so that auditory learners can remember information that they have heard. Thirdly there are kinaesthetic learners. These types of learners prefer to be engaged physically with the work by means of touching and doing. Kinaesthetic learners achieve best when lessons incorporate hands on activities that allows learners to be actively involved with the lesson (Grinder 1991). It is argued that the best teaching style is to use a multi sensory approach. This will incorporate all learners of different abilities as it helps learners retain knowledge and information in a way that best suites them. Studies from the National Institutes of Child Health and Human Development have suggested that this style of teaching greatly benefits children who have dyslexia. A dyslexic child may experience problems with reading and writing, because they have problems seeing and then processing words. However, if a multi sensory style of teaching is used, it benefits dyslexic pupils greatly as they are able to use other senses such as touch (kinaesthetic). This style of teaching has been proven to help dyslexic children in particular as it builds up kinaesthetic memory to complicate visual and auditory ones (Bradford 2008). A different model explaining how pupils learn is Piagets Theory/ Model of Cognitive Development. Piagets model is a Constructivist model, meaning that pupils continually build upon previous knowledge, this is also called schema (Carrell 1984). Whilst studying the way pupils learn, Piaget focused on Assimilation and Accommodation. According to Piaget, assimilation is the process whereby pupils receive new information and experiences from their learning environment. Accommodation is the follow on effect from assimilation as the pupil adapts their mental views because of the new information and knowledge they have acquired (Atherton 2010). From his studies, Piaget concluded that as pupils matured, so they were able to understand and absorb more knowledge. Piaget believed pupils were not able to carry out certain tasks until they were mature enough to be able to do so (Atherton 2010). From his findings, Piaget created a four stage Model of Cognitive Development. The first stage is the Se nsory Motor Stage and lasts roughly from birth to two years old. At this stage, the child begins to differentiate themselves from other objects in their environment as they begin to develop their senses. Also at this stage, the child is deemed ego-centric, as they are unable to consider others needs. They may also recognise that they need to do something, in order to make something else happen e.g. they need to push a toy car in order to make it move (Jardine 2006). The second stage is the Pre-operations Stage and lasts roughly from two to seven years old. During this stage the child begins to develop language and vocabulary. They then associate language with objects and words (Atherton 2010). The child will usually classify objects together because of one common factor such as different shapes being classed together because they are the same colour, despite their differences in size and shape. Piaget argues that children in this stage are still ego-centric, but are beginning to dec entre their view of the world and other people. Piaget also argues that children in this stage have a certain amount of animism as children believe that non living objects such as cars, share the same feelings as them (Jardine 2006). Stage three is the Concrete Operations Stage and lasts approximately from seven to eleven years old. During this stage of development, the child becomes more mature and animism and egocentric way of thinking begins to disappear in most people. Also during this stage, children begin to see objects in different ways (Jardine 2006). For example, before this stage, children may see a spilt pint of milk as being more than a pint of milk in a bottle. However, during the Concrete Operations Stage, children develop reversibility, or that things remain the same after they have changed. For example, children learn that the spilt pint of milk is actually the same as the milk in the bottle even though it appears different. The final stage is the Formal Operations S tage and lasts from eleven to sixteen years old. During this stage, the pupil develops to think like an adult. If the pupil is faced with a problem, they may search for all the possibilities to solve it. Pupils are also able to evaluate different ideas without having to relate them back to something that already exists in the real world (Bybee et al 1982). From a teaching perspective, it is important to take into Piagets Theory/ Model of Cognitive Development when planning or teaching children. As Piaget suggests, children develop different skills and qualities and different stages of their life. It is their fore unfair to set a task that is suitable for a child in the Concrete Operations Stage when they are still in the Pre-operations Stage. Taking account Piagets model, it is important for teachers to adapt their style in order to suit the pupils they are Gardner offers a different theory of learning. Over the last half century, suggestions have been made that people have different types of intelligences. One of the most well known is Gardners Multiple Intelligence Theory (Ginnis 2008). Gardner argued against past theories that people were born intelligent, and instead suggested that all people are intelligent, but in different ways. In 1983, Gardner developed seven different types of intelligence (Ginnis 2008). More recently, Gardner has suggested that there are eight different types; linguistic, logical (mathematical), spatial, musical, kinaesthetic, interpersonal, intrapersonal and naturalistic. In 1999 Gardner claimed I now conceptualise an intelligence as a biopsychological potential to process information that can be activated in a cultural setting to solve problems or create products that are of value in a culture (Ginnis 2008). Gardners Multiple Intelligence Theory benefits both teacher and pupils. Gardner claims that everyon e is intelligent, just in different ways. This can help build pupils self esteem and confidence as they may struggle in some subjects but thrive in others. His theory also allows a more prestigious status for certain tasks in the classroom, which in the past may not have been deemed as showing intelligence in a child. Gardners theory is also very beneficial to teachers and the style they use as it allows teachers to have higher expectations of every child (Ginnis 2008) and therefore push each child further. Gardners theory also helps teachers differentiate their lesson planning to include all pupils equally. In the past, pupils may have been grouped by ability only in certain subjects. However, using Gardners theory, the teacher is able to see which pupils progress better in which subjects, and can therefore plan and group pupils together according to their ability in a range of different subjects. This does however depend on the overall style of the teacher as they may deem mixed a bility groups more appropriate for certain tasks. Teachers may also use Gardners theory to identify which subjects or task pupils feel less comfortable carrying out, and then try to support them more when participating in these. Professor Anthony Gregorc again offers a different approach to learning styles. Gregorc suggests that people perceive (acquire) and order (organise/ store mentall) information in different ways. From this, Gregorc developed different scales for both Perceiving and Ordering. On the perception scale, Gregorc argues that there are Concrete learners at one end of the scale and Abstract learners at the other (Ginnis 2008). According to Gregorc, Concrete learners need the physical aspect of learning, they are kinaesthetic learners and need to be actively involved with a task in order for them to benefit from it. Gregorc then argues that at the other end of the perception scale there are Abstract learners. These types of people use experiences to help them memorise information. They also look for patterns in work and how things are similar or different (Jonassen et al 1993). It is important to highlight that the majority of people fall somewhere in between the two ends of the perception sca le. On the Ordering scale, Gregorc argues that there are Sequential people at one end, and Random people at the other. Sequential people are very logical, focused and are able to memorise facts easily. When carrying out a task they follow a step by step plan in order for them to complete the task effectively. Random people, Gregorc argues, are not so focused and find it hard to memorise facts. Random people may be able to answer a complex question, but not be able to say how they came to their answer (Jonassen et al 1993). Like the Perception scale, most people fall between the two ends of the scale. From his research, Gregorc argues that there are four types of learners; Concrete Sequential, Abstract Sequential, Concrete Random and Absract Random. With regard to teaching style, it is important for a teacher to realise what learning style/ styles pupils may be, in order to set tasks that will be most beneficial to them. Concrete Sequential learners need structured, practical activities. These types of learners need to be told exactly what to do and may require a checklist, such as a success criteria, in order to complete a task. They also require regular feedback to make sure they are correctly carrying out the task. Abstract Sequential learners prefer to do their own research, but the research must be structured for them, for example a worksheet where pupils have to fill in the gaps. These types of learners also like to evaluate work and like different ideas and theories. Concrete Random learners prefer to work with a certain amount of freedom without having to worry about deadl ines. These types of learners do not like working with others, unless they chose who they work with. They are curious learners and like challenging work such as researching ideas for themselves. Finally, Abstract Random learners are very creative, and like to work in groups. They learn best through discussion, either in small groups or with the entire class. They are very flexible learners, who dont mind making mistakes. They also learn best when humour is used when teaching information (Ginnis 2008). Teachers can use Gregorcs work to help them plan and adapt their style of teaching to suit all learners. Although it is not possible to teach in a style that will benefit all learners in every lesson, it is important to try and incorporate all learning styles over a series of lessons (Jonassen et al 1993). Teachers can also use Gregorcs work to approach teaching with a more personal style. For example, a Concrete Sequential learner may prefer a task broken down into small stages, so the teacher can use this knowledge of learning style to plan effectively for them. Also, an Abstract Sequential learner prefers to work in groups, so the teacher can make sure that a lesson involves group work, or discussion of some kind (Ginnis 2008). Although there are many different approaches and theories regarding teaching and learning styles, all suggest that there is a relationship between the two. It is impossible for a teacher to have a strict teaching style, as it will not benefit all pupils within their class. Instead, a teacher must identify what different learning styles pupils within their class may have, and then use this information to adapt their teaching style so that all pupils benefit from their teaching. My school experience placement took place in a Church of Wales school in a small town in central Powys. The school has eight full time teachers and eighteen teaching assistants, some specialising in supporting special needs children. The school is a dual stream co-educational primary school and between Infants and Juniors there were one hundred and eighty pupils. In my class (year six) there were seventeen pupils aged either ten or eleven years old. The class had one teaching assistant who was a full time assistant to a pupil with Autism. The school is organised into eight classes, three in the foundation phase and three in Key Stage Two, with years four and five combined. These classes are taught through the medium of English. The other two classes are taught through the medium of Welsh and range from reception to year six. Pupils are able to attend the Welsh medium classes, irrespective of home language. Even though the Welsh medium classes are separate from the rest of the school, the whole school comes together for assemblies, break and lunch times and after school clubs. In 2008, the school received a positive ESTYN inspective report. In Autumn 2010, the school was re-awarded the Basic Skills Quality for Maths and Language. The school is also a Green Flag Eco-School and a Healthy School for its good work in Education for Sustainable Development (eco-schoolswales.org). . The school followed the National Curriculum of Wales. Core subjects the non-core subjects of History, Geography, Art, Design Technology, Music, Physical Education and Religious Education are taught. As the school is a Church of Wales school, Religious Education is taught in accordance with the Church of Wales syllabus, which look at all religions and compares them to a childs own beliefs. Collective Christian worship takes place on a daily bases. Whilst on school experience I witnessed many different styles of teaching in the non-core subjects. The teaching style were different not only in each subject, but depending on what task was being carried out, and what the teacher felt was most suitable for the pupils in the class. In art, the whole class made wire men, which were later covered with mod-rock and painted. To explain the task to the children, the teacher firstly demonstrated what they had to do. This helped visual learners, as they were able to see exactly what they had to do in order to complete the task successfully. When the pupils actually carried out the task themselves, it was very hands on, and the children were actively involved. This type of learning supports Grinders kinaesthetic learner, were using senses such as touch and sight while carrying out the task. Throughout the lesson the teacher continuously gave feedback to pupils. By giving constant feedback the teacher was supporting Gregorcs Concrete Sequential learners. In art, it is easier than most subjects to use a multi sensory teaching style, as the subject itself presents very practical work, suited to the kinaesthetic learner. History also presents a teacher with the ability to use different teaching styles. On school experience, the class covered the Second World War in History. The teacher and I used different objects from the war such as a helmet and air raid siren, to help pupils learning. This style of teaching helped both visual and kinaesthetic learners as they could see and touch the different objects to aid their knowledge and understanding of the War (Grinder 1991). Also while studying this area of history, there were group and class discussions. This style of teaching would aid Gregorcs Abstract Random learners (Ginnis 2008) and also auditory learners as pupils would learn by discussing and listen to information about the War. There are many different methods and style of teaching music in Key Stage Two. Music is a subject that allows pupils to express themselves more than they may normally do in other subjects. Also, Gardner suggests music as one of his eight intelligences (Ginnis 2008). It is important for a teacher to realise a pupils capability in music in order to teach them effectively and help them advance. Music is a very multi sensory subject as it benefits visual, auditory and kinaesthetic learners through reading music or lyrics, listening to different types of music and physically playing different instruments. While on school placement, the class composed a song in Welsh, to the tune of What shall we do with a drunken sailor. Instead of just letting the pupils write any lyrics they wanted, the teacher showed them a clear structure that they had to follow. The pupils then worked in groups to help compose lyrics to the song and then performing it. This teaching style benefitted a range of differ ent learning styles. Firstly, Concrete Sequential learners benefited as they were provided with a clear structure of what they had to do to compose the song. Secondly, Abstract Random learners benefited from the group work and the creativity to compose song lyrics. During this lesson, the teacher had purposefully adapted their teaching style so that different learning styles would benefit from the lesson. Design and Technology (DT) again offers a teacher the opportunity to adapt their teaching style in order to benefit different learning styles. On school experience the DT topic focused on healthy eating, and designing and making healthy pizzas. The class began the topic by discussing in groups and whole class discussions, different ideas about healthy eating and different types of pizza. The discussion benefited Abstract Random learners and also auditory learners (Jonassen et al 1993, Grinder 1991). Before pupils made pizza themselves, the teacher demonstrated how to make one, showing each step clearly. This would benefit visual and auditory learners and also Concrete Sequential learners (Ginnis 2008), as they could see clearly what they would have to do in order to make a pizza. Also as part of this topic, pupils had to create a recipe for making a pizza. Higher ability pupils in the class wrote the recipe without aid from examples. However, some lower ability pupils in the class we re provided worksheet where they had to fill in the gaps (see appendix 1). This worksheet would not only benefit lower ability pupils, but also Abstract Sequential learners as they could fill in the gaps (Ginnis 2008). Physical Education (PE) in general is very much suited for kinaesthetic learners as it is a very actively involved subject. However, depending on which teaching style the teacher uses, depends on how much other types of learners benefit from PE. On school experience, the pupils focused on dance during their PE lessons. Pupils were asked to work in pairs and groups to create different dance routines. This benefitted visual, auditory and kinaesthetic learners as they were able to see different dance routines, listen to them be explained, and then physically carry them out. Also, by physically doing the dance, the pupils were able to learn the routine very quickly. The partner and group discussion also benefited Abstract Random Learners (Ginnis 2008). In Geography on school experience, pupils looked at a comparison between there home town and a small village in Uganda. To introduce the topic, the teacher showed the pupils a video of the village in Uganda. This benefited visual and auditory learners as they were able to see the village and hear different things about it from the people who lived there. The teacher also paused the video occasionally to ask questions and recap what the pupils had learnt so far. This was particularly effective as it made pupils concentrate on the video in case they were asked a question about it. The discussion following the video also benefited Abstract Random learners (Ginnis 2008). The pupils were then given a treasure map of the village in Uganda. The aim of the activity was for the pupils to discover where they could by milk, and to plot different locations on the map. The map consisted of different questions. The answer of the question gave a clue either to where the next location was on the map , or what the next question was. This activity suited a range of different learning styles. Pupils could see the different locations on the map, discuss them with there partner or group (Abstract Random Learners), and be actively involved in answering questions. The step y step instructions of how to complete the task also benefited Concrete Sequential learners. This task was particularly enjoyable for the pupils and they learnt a lot of information about the village in Uganda from it. This shows that the teaching style used to provide information about this area was very successful. In Religious Education, the class covered the nativity story. The teacher began the topic with a class discussion to produce a timeline of the order of events of the nativity story. This again benefited Abstract Random learners. After the class had completed the timeline, pupils given page book, chapter and verse references and were asked to locate the nativity story in different parts of the Bible. This benefited visual and kinaesthetic learners. Also, the research methods used in this lesson also benefited Abstract Sequential learners (Ginnis 2008). Once the pupils were more aware of the nativity story, the class looked at it as a drama activity. This activity greatly benefited kinaesthetic learners, as they were physically involved with the nativity story and therefore were able to learn the story far easier than simply reading, or being told about it. It is important for teachers to adopt a range of different teaching styles when teaching different subjects. Teachers must find the most suitable style for the lesson content, but more importantly, a style which will suit all learners and allow them to benefit from the teaching. To be able to teach effectively, teachers must use approaches and theories such as Gardners Multiple Intelligence Theory, Piagets Theory/ Model of Cognitive Development, Grinders VAK model and Gregorcs approach to learning styles, in order to discover what style of teaching would be most suitable and beneficial to their pupils. It is not possible for teachers to consider all of the different learning styles when planning each lesson. It is important however that a range of learning styles are covered over a series of lessons, so that all learners benefit from the teaching. Referenes Mishra, R. C., 2007. Teaching Styles. APH Publish Corporation: Bybee, R.W., Sund, R.B., 1982. Piaget for Educators. 2nd ed. Columbus: Merrill Publishing Company Jonassen, D.H., Grabowski, B.L.H., 1993. Handbook of Individual Differences, Learning and Instruction. New Jersey: Lawrence Erlbaum Associates Atherton, J.S., 2010. Learning and Teaching; Piagets Development Theory. [online] UK. Available at: http://www.learningandteaching.info/learning/piaget.htm [Accessed 3 February 2011] Ginnis, P., Ginnis S., 2008. Learning Style Revisited. [online] Derby: Derby City, A local Authority Initiative. Available at: www.derby.gov.uk/NR/rdonlyres//LearningStylesRevisited.pdf [Accessed 2 February 2011] Bradford, J., 2008. Using Multisensory Teaching Methods. [online] UK: World of Dyslexia Ltd. Available at: http://www.dyslexia-parent.com/mag30.html [Accessed 2 February 2011] Jardine, D.W., 2006. Piaget and Education. New York: Peter Lang Publishing Marzano, R.J., 1992. A Different Kind of Classroom: Teaching with Dimensions of Learning. USA: Association for Supervision and Curriculum Development Carrell, P.L., 1984. Schema Theory and ESL Reading: Classroom Implications and Applications. The Modern Language Journal. 68 (4), pp.332-343 Watkins, C., 2003. Learning a sense-makers guide. [online] London: Associations of Teachers and Lecturers. Available at: http://www.new2teaching.org.uk/tzone/images/Learning_tcm7-26270.pdf [Accessed 6 February 2011] Cheminais, R., 2008. Every Child Matters: A Practical Guide for Teaching Assistants. New York: Routledge Grinder, M., 1991. Righting the Educational Conveyor Belt. USA: Metamorphous Press